Golf tees off in 2025!

Good Morning,

Welcome to the first edition of TWiG: This Week in Golf, your weekly digest of the biggest stories and hottest topics in the world of golf. From record-breaking performances on the PGA Tour to the latest gear hitting the market, we've got you covered.

Let's dive in.

Headline Roundup

• Hideki sets PGA TOUR record (-35) in The Sentry victory (PGAT)

• Hideki is betting favorite at this week’s Sony Open (Golf)

• Tiger tops PGA Tour's PIP ($10M) in program's final year (SBJ)

• Scheffler withdraws from The AmEx with hand injury (PGAT)

• PGA Tour in 'Advanced' Talks on Bracket-Style Format for Tour Championship (BR)

• LIV Golf Reveals Remainder of 2025 Schedule (SI)

• What is TGL? Explaining Tiger and Rory’s new simulator league (NYT)

• Max Homa Signs With Cobra Puma Golf and Lululemon (GM)

New Gear

• Srixon Z-STAR, XV and Diamond golf balls: 4 things to know (GOLF)

• Mizuno Pro S3 irons: What you need to know (GD)

• TaylorMade Qi35 Driver Review (GM)

• PUMA GOLF Introduces New Spikeless IGNITE ELEVATE Shoes (HB)

• Callaway's new Elyte golf club lineup (PGAT)

Other News

• Arnold Palmer’s former Coachella Valley house lists for $5M (BBG)

• 9 new (and newly renovated) public courses we can’t wait to play in 2025 (GOLF)

• Grant Horvat, YouTube golf star, signs equity deal with Takomo Golf (GW)

Tour Schedule

• TGL: NY vs Bay, 1/7 @ 9pm

• PGA TOUR: The Sony Open, 1/9-12 (Waialae Country Club, Honolulu, Hawaii)

• DP World Tour: Team Cup, 1/10-12 (Abu Dhabi Golf Resort, Abu Dhabi, UAE)

• Korn Ferry: Bahamas Golf Classic, 1/9-12 (The Ocean Club, Paradise Island, BAH)

• LPGA: no event this week

• LIV: no event this week

• PGA TOUR Champions: : no event this week

YouTube Spotlight

That's it for this week's edition of TWiG.

Stay tuned for more golf news and updates next week!